American Fluorescent Announces Company Name Change to AFX Inc. Reflecting Commitment and Focus on Advanced Lighting Technologies

5/7/2012 7:00 AM

American Fluorescent Announces Company Name Change to AFX Lighting, Inc.
Reflecting Commitment and Focus on Advanced Lighting Technologies

Waukegan, IL – American Fluorescent, a lighting company producing energy-efficient fixtures for commercial and residential applications, announced today that it is changing its name from American Fluorescent to AFX Lighting, Inc.

The “AF” in the new name maintains a strong connection to the original name to retain the value and brand equity of the Company’s 75 year history, while the “X” acknowledges changes in the landscape of lighting technologies as well as the company’s overall solutions orientation.

 “Lighting Your Vision”, the new brand positioning statement, reflects the Company’s customer-centric approach to developing products and programs.  AFX enjoys partnerships that have stood the test of time and these partnerships will be the foundation for the future.

“Our product development team is focusing heavily on LED solutions that meet the needs of our customers.  We see a variety of market adoption pathways opening up, and we will help our partners navigate these trends effectively.  We have been, and will continue to be, an energy-efficient lighting company.   In actuality, the new name better reflects what we are today…” stated Bill Solomon, President and owner of AFX Lighting.

About AFX Lighting, Inc.

Headquartered in Waukegan, Illinois, AFX Lighting, Inc. produces a range of decorative and functional energy-efficient fixtures for residential and commercial spaces including healthcare, hospitality, multi-family and single family applications.